Florence

Meet Florence, a sustainable hair care brand dedicated to celebrating individuality. Florence targets eco-conscious individuals who value high-quality hair care products and encourages them to embrace and enhance their natural beauty.

The brief was to design the packaging for a set of three products, developing and communicating the brand's identity. However, the challenge was to create a print-ready design using only two spot colours.

To maximise the impact of the limited colour palette, I utilised tints of the two chosen colours and implemented an overprinting technique, creating additional shades by overlaying them.

Despite the limitation of two spot colours, the design achieved a dynamic aesthetic. Carefully selected to complement each other, the bold colours created a visually impactful outcome that stands out on the shelf. The vivid gradient reflects the brand's celebration of individuality and confidence, while the curvacious lines represent different hair types to futher emphasise the messaging.

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